The New Business Paradigm with Elaira

Ep. 33. Soft Power series: self love versus self respect

Elaira Tickute

In this episode, I delved into a deeper explanation of soft power and addressed common misconceptions about it. I explored two components of soft power and the crucial difference between them: self-love and self-respect.

Soft Power, to me, is a form of gentle but powerful self-leadership capacity that I focus on deeply in my work. I think it's highly underestimated and/or misunderstood capacity. But when you really learn to powerfully lead yourself, your success becomes a by-product of it. And it ripples throughout all areas of your life because you are the most important person in your life, you are the center of it all. If you can’t lead, love and respect yourself, it will be very hard to have your desired life and successful, thriving business. In this episode, I am provoking and inviting you to really take responsibility and embrace that.

I offer a year-long, premium-quality mastermind immersion centered solely on this capacity. It helps you lead yourself, your life, and your movement boldly yet gently—the soft power way!

This high-end, exclusive program is designed to help you explore your depths and rise to your greater potential. A new group will start in March 2025, and enrollment will open soon. To learn more and join the waiting list, visit:

The Rise Immersion

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It's a rich and affordable starting point if you're new to my work. This membership focuses on personal development, rewiring our approach to work, capacity building, feminine and masculine energetics in business and nervous system care courses. These elements combine to build strong personal foundations from which you can then construct your business.

  • The Rise - high touch and in depth self leadership immersion.

6 - 12 months deep dive of powerul activation, acceleration & expansion portal to step into powerful self leadership. For the gentle new world leaders & entrepreneurs who aspire to step in their highest potential, channel the power of heart and make their deepest impact in the world while anchoring it with ease, natural flow, joy, care and softness!